Guidelines for Designing Green Products Considering Customers’ Cultural Preferences

The increasing customer awareness of environmental sustainability during the last decade has had an influence on many manufacturers to produce green products. However, issues arise regarding actual preferences customers for products, which often differ depending cultural influences. Cultural values can affect decisions designers determine detailed design specifications that relate preferences. Currently, few guidelines consider as aspect product design. Thus, aim this study is develop a guideline incorporates Malaysia was selected location study. sources data establish were obtained from perspectives Structural equation modeling (SEM) used identify influences and characteristics input strategies proposed guideline. Professional different profiles asked applicability Based results, agreed important should be considered in development implication discussed paper accelerate developing